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5 hours ago

4As, Forrester: Agencies Using AI To Boost Margins, Sacrificing Growth

4As, Forrester: Agencies Using AI To Boost Margins, Sacrificing Growth

A new study on AI from Forrester in partnership with the 4As concludes that while the technology has been adopted almost universally across agencies, the industry's focus on efficiency and cost reduction may be undermining creativity and long-term... Read more.

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