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Why stars are reviving the Ice Bucket Challenge
July 21, 2026, 3:51 p.m. ET Some of the country’s biggest football stars have brought back a decade-old internet trend where people douse themselves in ice water to raise money for research into amyotrophic lateral sclerosis, a neurodegenerative... Read more.
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Owner: USA TODAY Co., Inc. (Mike Reed, Chairman; Two Seas Capital, Apollo Global Management, Inc. & Alta Fundamental Advisers, Largest Shareholders)
Owner: USA TODAY Co., Inc. (Mike Reed, Chairman; Two Seas Capital, Apollo Global Management, Inc. & Alta Fundamental Advisers, Largest Shareholders)
Owner: USA TODAY Co., Inc. (Mike Reed, Chairman; Two Seas Capital, Apollo Global Management, Inc. & Alta Fundamental Advisers, Largest Shareholders)
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