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6 hours ago

Weight-loss drug wars escalate as Novo Nordisk targets Eli Lilly ads in lawsuit

Weight-loss drug wars escalate as Novo Nordisk targets Eli Lilly ads in lawsuit

Novo Nordisk A/S sued Eli Lilly & Co., accusing its rival of misleading advertising as competition in the U.S. market for obesity drugs ratchets up further. Novo says that Lilly’s advertising campaigns rely on outdated weight-loss comparisons with... Read more.

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