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4 hours ago

Ally's an influencer. But instead of selling things, she's showing audiences how to stop buying

Ally's an influencer. But instead of selling things, she's showing audiences how to stop buying

In a world of online influencers often selling idealised and aspirational lifestyles, 28-year-old Ally Perdikaris creates content focused on 'normalising a normal life'. "We're so good at making it look so effortless and casual: someone's amazing,... Read more.

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