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4 hours ago

The Business of Halftime: Inside FIFA’s Bet on Justin Bieber, Madonna, Shakira and BTS

The Business of Halftime: Inside FIFA’s Bet on Justin Bieber, Madonna, Shakira and BTS

For nearly a century, the FIFA World Cup Final has sold itself on one asset: the match. No halftime spectacle, no stadium concert, nothing competing with the sport for attention. On July 19, 2026, that streak ends. When the two finalists walk off... Read more.

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